Leading design for complex, AI-era products.
I'm Mitali — a senior product designer with 10+ years, including 9 years across Canada, shaping complex, high-stakes systems into experiences that feel effortless. From digital banking to government regulation, I lead the work end to end: research, design systems and shipped, accessible UI.
Four deep dives into systems, money & access.
One Stop 2.0 — a regulator's design system
Alberta Energy Regulator (AER) · Senior UX Design Consultant
A single, governed component library and pattern set unifying 60+ licensing and submission journeys — from water licences to amendments — into one accessible, consistent platform.
Celero Xpress — digital banking, reinvented
Celero (acq. CGI) · Lead UI/UX Designer & Researcher
An omni-channel banking experience for 30+ credit unions — web, iOS & Android — rebuilt around speed, clarity and trust for over 1.5 million members across Canada.
Banking without barriers
connectFirst Credit Union · UX Research / Accessibility Lead
An accessibility overhaul of a banking app used by 125,000+ members — rebuilding colour, contrast and screen-reader support to WCAG, without losing the brand's familiar look.
A seamless chatbot experience
Synergy Credit Union × Unblu · UI/UX Design & Research
Integrating in-house and Unblu live chat into a banking app — concierge, generative-AI triage and human hand-off — to reach 29,000 members with faster, friendlier support.
I design the boring-but-critical parts of software so they feel human.
My work lives where complexity meets consequence — money, regulation, accessibility — and where AI is quietly becoming part of every product. I bring order to that complexity with systems, research and a steady eye for craft.
Across Canada and India, over the last ten-plus years I've led design for omni-channel banking platforms serving 1.5M+ users, a government regulator's submission system, and accessibility and conversational-AI initiatives. I'm equally comfortable facilitating a stakeholder workshop, running usability sessions, building and owning a Storybook design system, or prototyping a tricky interaction with AI in the loop.
I care about the details that don't make the demo but make the difference: error states, empty states, focus order, the exact wording of a confirmation. That's where trust is won.
Systems thinking
One governed source of truth that scales across products and teams.
AI-native design
Conversational, generative and assistive patterns designed for trust.
Research-led
Interviews, journey maps and usability testing drive every decision.
Accessibility-first
WCAG-conformant by default — inclusive for every member, every time.
What I bring to a team.
End-to-end product design — from the first interview to the shipped, tested release.
Product & UX
- Product strategy & vision
- Information architecture
- Interaction & flow design
- Prototyping & micro-interactions
- Service & journey design
Systems & UI
- Design systems & tokens
- Component libraries & governance
- Visual & brand systems
- Responsive & multi-platform UI
- Developer hand-off
Research & AI
- User & stakeholder interviews
- Usability testing & audits
- Accessibility (WCAG) testing
- Conversational & generative UX
- AI-assisted design workflows
Tools I work in
Résumé & track record.
Leading end-to-end design across onboarding, dashboards and cross-border financial workflows — translating complex regulatory and investment processes into intuitive, accessible journeys. Building hi-fi prototypes with AI-augmented workflows (Figma MCP, Claude, ML-assisted prototyping).
Designed and enhanced AER's OneStop 2.0 enterprise regulatory platform for complex, multi-step compliance workflows. Built, owned and maintained a Storybook design system aligned to WCAG 2.1 AA, acting as product owner for backlog, roadmap and contribution model.
Led UX across responsive web, iOS and Android digital banking for 30+ credit unions and 1.5M end users. Built Celero's centralized design system; drove a 20% increase in digital adoption and a 15% lift in feature usage. Ran 40+ interviews and tests, cutting accessibility support calls by 30%.
User research, personas and website design improvements that grew web traffic up to 80% and boosted lead generation — the foundation of my research-led, data-informed practice.
Designed websites and digital experiences across client projects — sharpening visual craft, interaction patterns and a user-first design process early in my career.
Certifications
- Nielsen Norman Group (NN/g) UX Certified — UXC, 2020
- Service Design Certificate — IDEO, 2024
- AI Fluency Certification — Anthropic, 2026
Education
- Master's in Communication Design — Dhirubhai Ambani University, 2015
- Bachelor of Technology — Banasthali University, 2013
Let's build something worth trusting.
Looking for a senior product designer who can lead research, own a system and ship polished, AI-friendly experiences? I'd love to hear about it.