Open to senior & staff product design roles

I design with AI and ship products that feel human.

Hi, I'm Mitali. For 10+ years, 9 of them in Canada, I've taken complicated, high-stakes products like banking apps and government systems and made them feel simple. Today I use AI to research, prototype and ship faster, and I design AI features that stay clear, honest and easy to use.

View selected work →Read résumé
10+Years designing
1.5M+Users reached
30+Credit unions served
Portrait of Mitali Sharma, senior product designer
AI-native workflowResearch → prototype → ship
Product StrategyDesign SystemsUX ResearchAI & Conversational UXAccessibility (WCAG)FintechPrototypingService Design

Selected work

Four deep dives into systems, money & access.

OneStop Decision Maker dashboard on a laptopNEW · LIVE PROTOTYPE
Gov Tech · Design System · Case 01

OneStop 2.0: a regulator's design system

Alberta Energy Regulator (AER) · Senior UX Design Consultant

One shared component library and set of patterns for 60+ licensing and submission flows, from water licences to amendments. Includes a working prototype you can try.

60+Application flows
180+Components
1Shared system
Read the case study →
Celero Xpress sign-in screensNEW · LIVE PROTOTYPE
Fintech · Case 02

Celero Xpress: digital banking, reinvented

Celero · Lead UI/UX Designer & Researcher

An omni-channel banking experience for 30+ credit unions on web, iOS and Android, rebuilt around speed, clarity and trust for over 1.5 million members across Canada.

1.5M+Members
50%Fewer drop-offs
90%CSAT
Read the case study →
connectFirst accessible banking app
Inclusive Design · Case 03

Banking without barriers

connectFirst Credit Union · UX Research / Accessibility Lead

An accessibility overhaul of a banking app used by 125,000+ members, rebuilding colour, contrast and screen-reader support to WCAG without losing the brand's familiar look.

128K+Members impacted
2×Engagement lift
AAWCAG conformance
Read the case study →
Synergy Credit Union banking app with live chat
Conversational UX · Case 04

A seamless chatbot experience

Synergy Credit Union × Unblu · UI/UX Design & Research

Bringing in-house and Unblu live chat into a banking app, with a concierge, generative-AI triage and hand-off to a person, to give 29,000 members faster, friendlier support.

29KMembers
90%Chat success
75%Faster response
Read the case study →
Mitali Sharma outside the Alberta Energy Regulator office at Centennial Place, Calgary
Name
Mitali Sharma
Role
Senior Product Designer
Focus
Enterprise · Fintech · AI
Certified
NN/g UXC · IDEO
Status
Open to opportunities

About me

I make the products people depend on feel easy to use.

A member moving money between accounts. An energy company filing a licence with the regulator. A screen-reader user paying a bill. When these moments go wrong, people lose time, money or confidence. Getting them right is the work I love.

For 10+ years in Canada and India, I've led design for banking used by 1.5M+ members, the Alberta Energy Regulator's submission system, and accessibility and chatbot projects. I run the workshops, sit in on the usability tests, build the design system and prototype the tricky bits myself, often with AI helping me move faster.

I sweat the small stuff most people skip: the error message, the empty screen, the exact words on a confirm button. Small details like that are what make people trust a product.

Systems thinking

One design system that keeps every team and product consistent.

AI, done right

Chatbots and AI features that are clear about what they can and can't do.

Research first

I talk to real users before I design, and test with them after.

Built for everyone

Accessible from day one, not fixed at the end.

Capabilities

What I bring to a team.

End-to-end product design, from the first interview to the shipped, tested release.

01

Product & UX

  • Product strategy & vision
  • Information architecture
  • Interaction & flow design
  • Prototyping & micro-interactions
  • Service & journey design
02

Systems & UI

  • Design systems & tokens
  • Component libraries & governance
  • Visual & brand systems
  • Responsive & multi-platform UI
  • Developer hand-off
03

Research & AI

  • User & stakeholder interviews
  • Usability testing & audits
  • Accessibility (WCAG) testing
  • Conversational & generative UX
  • AI-assisted design workflows

Tools I work in

FigmaFigma VariablesFigma MCPStorybookStyle DictionaryMiroQualtricsAdobe CCAzure DevOpsJiraConfluenceClaude

Experience

Résumé & track record.

Request full PDF →
01

Senior Product Designer

Jan 2026 — Present
FinLII · India

Leading end-to-end design across onboarding, dashboards and cross-border financial workflows, turning complex regulatory and investment processes into clear, accessible journeys. Building hi-fi prototypes with AI-augmented workflows (Figma MCP, Claude, ML-assisted prototyping).

FintechAI-augmentedSystems thinkingUsability testing
02

Senior UX Design Consultant

Sep 2024 — Jan 2026
Alberta Energy Regulator (AER) · Canada

Designed and improved AER's OneStop 2.0 enterprise regulatory platform for complex, multi-step compliance workflows. Built, owned and maintained a Storybook design system aligned to WCAG 2.1 AA, and acted as product owner for the backlog, roadmap and contribution model. See the case study →

Government techDesign systemsStorybookService blueprintsWCAG 2.1 AA
03

Lead UI/UX Designer & Researcher

Jan 2020 — Aug 2024
Celero · Canada

Led UX across responsive web, iOS and Android digital banking for 30+ credit unions and 1.5M end users. Built Celero's centralized design system; drove a 20% increase in digital adoption and a 15% lift in feature usage. Ran 40+ interviews and tests, cutting accessibility support calls by 30%.

Digital bankingDesign systemAccessibilityUX research
04

UI/UX Designer

2017 — 2019
Engage Building Products · Canada

User research, personas and website improvements that grew web traffic by up to 80% and boosted lead generation. This is where my research-led, data-informed practice started.

UX researchPersonasWeb design
05

UI/UX Designer

2015 — 2017
Indi Design · India

Designed websites and digital experiences across client projects, sharpening visual craft, interaction patterns and a user-first process early in my career.

Visual designWeb designBranding

Certifications

  • Nielsen Norman Group (NN/g) UX Certified — UXC, 2020
  • Service Design Certificate — IDEO, 2024
  • AI Fluency Certification — Anthropic, 2026

Education

  • Master's in Communication Design — Dhirubhai Ambani University, 2015
  • Bachelor of Technology — Banasthali University, 2013

Contact

Let's build something worth trusting.

Looking for a senior product designer who can lead research, own a system and ship polished, AI-friendly experiences? I'd love to hear about it.

Get in touch →See the work
LinkedInmitalikapai@gmail.com